Vidwan-ID : 592512



  • Prof Soma Sengupta

  • Professor
  • Kamala Nehru College
Publications 2000 - 2024

Publications

  • 23
    Journal Articles
  • 4
    Book Chapter
  • 2
    Book
  • 6
    Projects

Google Scholar

Co-author Network


Expertise

Management

Professor, with 28 years teaching experience. Ph.D. from University of Delhi. Published two books, 27 research papers (four SCOPUS); 33 E-content for EPG-Pathshala, and SWAYAMPRABHA, IIT Madras. Completed 6 research projects – One UGC Major; Two DU Innovation Projects; Three FRP-IOE. Presented papers in 7 International conferences (abroad), 5 International conferences in India (two IIMs), 7 National conferences, and 16 Invited lectures. Research interest – social marketing, green marketing.

Personal Information

Prof Soma Sengupta

Female
Department of Commerce Kamala Nehru College, University of Delhi, August Kanti Marg
New Delhi, Delhi, India - 110049


Experience

  • Professor

    Department of Commerce

    Kamala Nehru College


Qualification

  • M.B.A.

    Indira Gandhi National Open University

  • Ph.D.

    Department of Commerce, Delhi School of Economics, University of Delhi

  • MPhil

    Department of Commerce, Delhi School of Economics, University of Delhi

  • C.S (Inter.)

    Institute of Company Secretary of India

  • NET

    University Grant Commission

  • B.Ed.

    Central Institute of Education (CIE), University of Delhi

  • M.Com.

    South Campus (ARSD) University of Delhi

  • B.Com. (Hons.)

    Atma Ram Sanatan Dharma College (ARSD) University of Delhi

  • AISSCE (10+2)

    Kendriya Vidyalaya, Sec. 2, R. K. Puram, New Delhi


Honours and Awards

2023

Distinguished Alumnus Award-2023

ARSD College

2022

Funding Awarded for Annual Conference, DSA2022

Development Studies Association (DSA)

2021

Best Paper Presented

Avgaahan, Maitreyi College, (University of Delhi)

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2023

Distinguished Alumnus Award-2023

ARSD College

2022

Funding Awarded for Annual Conference, DSA2022

Development Studies Association (DSA)

2021

Best Paper Presented

Avgaahan, Maitreyi College, (University of Delhi)

2019

Enrichment Fund Award

American Association of Geographers (AAG), Washington (USA)

2019

Travel Grant for presenting paper at AAG-2019, Washington, DC (USA)

University Grant Commission

2018

Full Guest Registration Award

Royal Geographical Society RGS-IBG, Cardiff (United Kingdom)

2016

Best Poster Award in the Research Display

Research Council, University of Delhi

1993

Topper in M.Com. in South Campus

ARSD College

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Doctoral Theses Guided

2024

PhD Thesis: Visibilising Role of Women in Buying and Purchase Decision-Making in Delhi

SAKSHI VERMA , Department of Commerce, University of Delhi

2024

M.Phil. Dissertation: Repositioning Hauz Khas Village on Global Tourism Map: Designing a Place Marketing Strategy

ARUNA SHARMA , Department of Commerce, University of Delhi

2024

PhD Thesis: Visibilising Role of Women in Buying and Purchase Decision-Making in Delhi

SAKSHI VERMA , Department of Commerce, University of Delhi

2024

M.Phil. Dissertation: Repositioning Hauz Khas Village on Global Tourism Map: Designing a Place Marketing Strategy

ARUNA SHARMA , Department of Commerce, University of Delhi

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Membership In Professional Bodies

2022

DEVELOPMENT STUDIES ASSOCIATION (DSA)

Annual

2018

AMERICAN ASSOCIATION OF GEOGRAPHERS (AAG)

Annual

2016

EUROPEAN ASSOCIATION FOR SOUTH ASIAN STUDIES (EASAS)

Annual

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2022

DEVELOPMENT STUDIES ASSOCIATION (DSA)

Annual

2018

AMERICAN ASSOCIATION OF GEOGRAPHERS (AAG)

Annual

2016

EUROPEAN ASSOCIATION FOR SOUTH ASIAN STUDIES (EASAS)

Annual

2007

ALL INDIA COMMERCE ASSOCIATION

Annual

1999

ALL INDIA COMMERCE ASSOCIATION

Annual

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Membership In Committees

2022

'Awaken' - The Consumer Club of Kamala Nehru College

Convenor

2022

CUET (UG), NTA

Subject Expert and Moderator (Second Level) for Business Studies

2022

Interview Panel for Induction of Faculty, Galgotias University, Greater Noida

Subject Expert of the Interview Panel

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2022

'Awaken' - The Consumer Club of Kamala Nehru College

Convenor

2022

CUET (UG), NTA

Subject Expert and Moderator (Second Level) for Business Studies

2022

Interview Panel for Induction of Faculty, Galgotias University, Greater Noida

Subject Expert of the Interview Panel

2021

Interview Board for Ph.D. and M.Phil. Admissions, Department of Commerce, University of Delhi

Subject Expert and Member of the Interview Board

2020

JRF to SRF of Ph.D. Research Scholar, Preeti Roy, Centre for Management Studies, Jamia Millia Islamia

External Expert

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Research Projects

Formalising the Informal – Legalising the Festive-Time Street Trade in Delhi

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

Place Making and Place-led Development in New Economic Spaces: The Re-imaging and Re-creation of Shahpur Jat vis-Ă -vis Hauz Khas Urban Villages, Delhi

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

Re-imaging a Religious-Historic Site: The Place Marketing and City Branding of Ayodhya

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

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Formalising the Informal – Legalising the Festive-Time Street Trade in Delhi

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

Place Making and Place-led Development in New Economic Spaces: The Re-imaging and Re-creation of Shahpur Jat vis-Ă -vis Hauz Khas Urban Villages, Delhi

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

Re-imaging a Religious-Historic Site: The Place Marketing and City Branding of Ayodhya

Funding Agency : Faculty Research Programme (FRP), INSTITUTE OF EMINENCE (IOE), UNIVERSITY OF DELHI

Implementation of a Successful ‘Switch to Energy Efficient Lighting and Home Appliances’ Campaign in Delhi: A Social Marketing Strategy

Funding Agency : DU Innovation Project, 2015-16, RESEARCH COUNCIL, UNIVERSITY OF DELHI

Social Marketing of Green Products: An Application of Environment–Technology–Society Model

Funding Agency : Major Research Project, University Grant Commission (UGC)

Designing an Effective Social Marketing Strategy For a Successful Implementation of the “Say no to Plastic Bags” Campaign in Delhi

Funding Agency : DU Innovation Project, 2013-15, RESEARCH COUNCIL, UNIVERSITY OF DELHI

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